Here’s What Makes Magento An Excellent E-Commerce Platform!

magento-platform

Your search for the finest E-Commerce platform might have brought before you many results. Magento, which is at present the most popular one in the US, would have been definitely one among those results. If you do not have much idea about Magento, have a brief look at the details of the magento agency london here.

Magento has got a lot of exciting and beneficial features. Those features pertaining to content management systems are the most important ones. Magento E-Commerce platform is flexible in all respects. It is modular, extendable, scalable, upgradable and what not! This flexibility is exactly the reason why Magento is preferred over others. According to www.entrepreneur.com, such highly beneficial ECommerce platforms are widely used by many successful entrepreneurs.

Magento- An overview!
Magento has two basic editions:
· Community Edition- This is free and open source. This edition is ideal for learning and the target audience of this edition is mainly developers and technology passionate business persons. This edition is not suitable for working on large scale websites having many products. Instead of technical support, this edition has a community-based support where users can help each other.
· Enterprise edition- This edition can handle large websites effectively. Enterprise edition allows the integration of back-end systems. Full page caching, re-indexing and other similar techniques are implemented which enable faster loading of web pages. The license for this edition is cheaper when compared to other platforms. In short, this edition of Magento is time and money saving!

Why Magento?
The great performance, scalability and insight into the details resulting in the success of any e-commerce venture are all attractive features of Magento. Shopper analytics can be efficiently used to define custom dimensions and metrics which make tracking easier. There are support tools to make sure that you get quick solution for any issues you encounter.

Magento Enterprise Edition-Top new features
Trading:
There is a Visual Merchandiser which is a visual drag and drop interface that can update different categories.
The new edition is enriched with “Swatch” capabilities to deal with a vast range of product features thereby giving more product information.

Mobile friendliness:
The design is enhanced with responsive themes and features such as responsive templates for emails.

Insights:
The Shopper analytics feature enables businesses to define custom dimensions and metrics for tracking.
The comprehensive reports provided by the support tools help the support group to diagnose technical problems easily.

Performance:
Support for MySQL 5.6 and PHP 5.5 guarantees better performance.
This allows product updates by many administrators at the same time.

A few statistics!
According to the recent statistics, Magento remains to be most renowned E-commerce platform. Let us see!

· The total number of sites making use of Magento (Community edition) within Alexa has increased by 13.5 %

· Magento with its community and enterprise edition takes a 30% of the total market share of Alexa.

· Google trends have rated Magento as the most popular platform in the US.

Final note!
Magento is a very beneficial E-commerce platform which is sure to assist you in your path towards business success. Try it and enjoy the benefits!

Digital Marketing And Its Significant Role In The Industry

Digital Marketing

Marketing is an important aspect of business management in every industry. The terms media and digital marketing are very common nowadays. Is it really necessary to have a digital marketing strategy? Can’t a company move ahead in the race without a digital marketing agenda? To find the answers to all these queries, you must first understand what the term stands for and how it is useful to any industry striving for excellence.

What do you mean by digital marketing?
Digital marketing refers to the online marketing strategy of a company. It defines the guidelines for actually enhancing the sales of the company through online marketing. The correct strategy will give you guidance on how to help the company reap profits with online dealings. Any organization striving for success should have a well-defined strategy that includes digital marketing practices.
Digital marketing conducts research about consumer behavior as well as market place activities. The strategy takes into consideration the progress of competitors, practices adopted by them, how they interact with other dealers, etc.

The main areas the digital marketing strategy will provide assistance on are:-
· How to capture channel leads
· How to achieve sales targets
· Define and calculate the budget for acquisition
· Calculate the retention, growth and conversion rate.
· Find target audience and prioritize them
· Spread brand awareness among consumers
· Increase the importance of company products
To build an effective strategy, the following core capabilities have to be taken into consideration.
Online marketing or digital marketing is a strategy that helps a company to decide if all the online marketing aspects have been taken care of and if all digital priorities have been covered. Every company should indeed adopt a clear strategy that enhances the digital coverage of their products. Competition has increased to such an extent that, being ahead of the others is vital. Digital marketing is essential for an organization to stay ahead of the others.

How Customer Evaluation Drives Traffic To An Ecommerce Store

Ecommerce Store

In addition to maximizing website traffic and improving customer service, every ecommerce store has to consider another important factor- customer reviews. Amidst all the administrative task and looking after finance, owners either tend to forget including customer’s remarks or get distracted with the other tasks in hand.

Customer’s criticism for any ecommerce marketing company plays a crucial role in directly influencing a customer’s buying decisions. www.investopedia.com provides you answers on why customer feedback is important to boost sales.

A recent survey came up with interesting statistics regarding customer’s view on a product. It was estimated that a majority of the buyers had greater chances of purchasing from a particular store that had reviews. While 40 percent of the audience admitted that they had never made a purchase without reading the feedback.

Customer reactions and opinions have become the backbone of online stores. Unlike the traditional brick and mortar stores, where you could feel the products, customer evaluation help in assessing and determining a product’s worth.

Need For Assessment
When a customer provides a feedback- positive or negative- it erases doubts from the buyer’s mind. It results in better product selection and increases conversions. Asking your customers to assess a product or service helps them connect with the brand and makes them feel important.

Did you know that a potential input from a buyer can increase your product’s SEO? One of the common ways to write a review is to mention the product name followed by the comment. When searching for these commodities online, the content present in the assessment is indexed and used as a search item.

Role Of Reviews In Optimizing Search

Customer analysis submitted online increases the traffic to the website and engages the audience. Search engine crawlers love fresh and unique content. What better than a review to attract customers to your website? The pages are ranked higher as they appeal to the right customers and this results in better ranking in search engines.

The Good, Bad And The Ugly
What about negative comments? Like a good feedback, a bad review is helpful for your digital store. Think of this. If there are only positive feedbacks from buyers, it is likely to raise eyebrows and question the authenticity of the store. As ironic as it might sound, a bad review builds a bond between the customer and the online e-commerce store. Feedback can be checked on the internet, people of lately are aware that issues are addressed if raised online or through consumer forums. So internet is the best place to search for positive or negative reviews.

Must All Opinions Be Considered?
Every e-commerce marketplace must define a set of rules regarding posting of feedback. Obscene and filthy language must be moderated or completely blocked. Inform the team involved to respond to the review diplomatically.

In the case of a problem, let your customers know that the company has taken the necessary action to fix the problem. Directly attacking the customer for their negative review is uncourteous and lacks professionalism.