In addition to maximizing website traffic and improving customer service, every ecommerce store has to consider another important factor- customer reviews. Amidst all the administrative task and looking after finance, owners either tend to forget including customer’s remarks or get distracted with the other tasks in hand.
Customer’s criticism for any ecommerce marketing company plays a crucial role in directly influencing a customer’s buying decisions. www.investopedia.com provides you answers on why customer feedback is important to boost sales.
A recent survey came up with interesting statistics regarding customer’s view on a product. It was estimated that a majority of the buyers had greater chances of purchasing from a particular store that had reviews. While 40 percent of the audience admitted that they had never made a purchase without reading the feedback.
Customer reactions and opinions have become the backbone of online stores. Unlike the traditional brick and mortar stores, where you could feel the products, customer evaluation help in assessing and determining a product’s worth.
Need For Assessment
When a customer provides a feedback- positive or negative- it erases doubts from the buyer’s mind. It results in better product selection and increases conversions. Asking your customers to assess a product or service helps them connect with the brand and makes them feel important.
Did you know that a potential input from a buyer can increase your product’s SEO? One of the common ways to write a review is to mention the product name followed by the comment. When searching for these commodities online, the content present in the assessment is indexed and used as a search item.
Role Of Reviews In Optimizing Search
Customer analysis submitted online increases the traffic to the website and engages the audience. Search engine crawlers love fresh and unique content. What better than a review to attract customers to your website? The pages are ranked higher as they appeal to the right customers and this results in better ranking in search engines.
The Good, Bad And The Ugly
What about negative comments? Like a good feedback, a bad review is helpful for your digital store. Think of this. If there are only positive feedbacks from buyers, it is likely to raise eyebrows and question the authenticity of the store. As ironic as it might sound, a bad review builds a bond between the customer and the online e-commerce store. Feedback can be checked on the internet, people of lately are aware that issues are addressed if raised online or through consumer forums. So internet is the best place to search for positive or negative reviews.
Must All Opinions Be Considered?
Every e-commerce marketplace must define a set of rules regarding posting of feedback. Obscene and filthy language must be moderated or completely blocked. Inform the team involved to respond to the review diplomatically.
In the case of a problem, let your customers know that the company has taken the necessary action to fix the problem. Directly attacking the customer for their negative review is uncourteous and lacks professionalism.